ARIANNA CERRITO JEWELWEAR is the unique and exclusive range of the label which sees the bonding of striking, incredibly light handcrafted jewels (Purejewels) with exquisitely tailored and finely cut dresses (Puredresses).
JEWELWEAR has been generating a staggering interest since its inception and has created a completely new category within the fashion industry. In the process of designing each jewel Arianna takes inspiration to give shape and movement onto the garment and to leave a memory of the jewel on the dress, once the jewel is removed.
Jewel and dress talk to each other: keeping memory of one another when they are apart, enhancing their bond and beauty when they are together. The range is a favourite with globetrotter women, socialites, discerning fashion individuals who love the arts and embrace femininity with a contemporary and sophisticated eye. The exclusive styles create a wardrobe of collectable wearable art pieces.